We have over 50 New Subaru vehicles in-stock, on ground, ready for delivery. Shop New Inventory.

Subaru Of Charlottetown

Email Us 13 Mount Edward Road, Charlottetown, PE, C1A 5R7
Dealership hours of operation
Mon - Fri 8:30am - 6:00pm
Sat 9:00am - 2:00pm
Sun closed
Dealership hours of operation
Mon - Fri 8:00am - 5:00pm
Sat - Sun closed
Dealership hours of operation
Mon - Fri 8:00am - 5:00pm
Sat - Sun closed

We have over 50 New Subaru vehicles in-stock, on ground, ready for delivery. Shop New Inventory.

Subaru Of Charlottetown

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Marketing Specialist

Steele Auto Group is seeking a Marketing Specialist to join our Prince Edward Island team!

As a Marketing Specialist with Steele Auto Group, you will engage our dealerships on digital media platforms, transforming our customer experience from a great one to the best one.  You will be innovative in your strategic planning and implementation, keeping up to date on the ever-changing world of digital marketing. If you have a creative mindset, passion for digital media, and you are driven by a need to grow, we invite you to apply today!

Wage Range: $50,000 - $60,000 yearly

Responsibilities include but are not limited to:

  • Develop marketing strategies for projects and campaigns, including company websites and social media for GM approval.
  • Manage, maintain, and monitor social media accounts, including follower interactions, messages, leads, reviews, etc.
  • Manage paid digital campaigns and budgets on SEM platforms.
  • Set goals, track, analyze and communicate key metrics across digital platforms.
  • Ensure creative marketing materials are compliant with branding guidelines along with vision of the Steele Auto Group.
  • Work closely with the General Manager’s on marketing plans for Radio, Print, social media, and Email/Text Data Base Campaigns through Dealer Management System.
  • Establish, execute, and represent community partnerships/events with approval of General Managers.
  • Communicate and manage relationships with Community Partners, third party vendors and Digital Service Providers IE; Kijiji, CarGurus, Autotrader, Rapid Response and others.
  • Coordinate development and design of graphics for, and not limited to, Business cards, Flyers, Print Ads, etc.
  • Visit dealerships as required.


  • Minimum of 2 years experience in a marketing/digital media role.
  • Relevant post-secondary education.
  • Experience in SEO, SEM, email marketing, social media, display advertising, content marketing, etc.
  • Strong problem-solving skills.
  • Automotive experience would be considered an asset.
  • Exemplary communication skills (oral, verbal and written).
  • Bilingual in French & English is considered an asset.
  • Excellent proofreading and editing skills.
  • Comfortable with multiple design software.
  • Excellent time management and organizational skills.
  • Able to work efficiently as a part of a team as well as independently.
  • Able to work well under pressure and meet set deadlines.
  • Attention to detail in all areas of work.

Why Steele Auto:

  • Competitive compensation package, with annual wage review
  • Flexible Health and Dental Plans, 6 different cost shared options to meet everyone’s needs
  • Enhanced Benefits including Telehealth, Mental Health Support and EFAP
  • Retirement Savings Plan with employer match up to 4%, after 5 years up to 5%
  • Opportunities for career growth and advancement
  • Employee discounts on vehicle purchasing, parts, and service at any of our locations
  • A safe, inclusive, and dynamic work environment

We sincerely thank our applicants interested in this opportunity and wish to advise that only candidates invited for an interview will be contacted. Steele Auto Group will fill positions by drawing from internal candidates possessing the desired qualifications and to promote from within, where possible. Hiring and promotion of all candidates is based on skills, knowledge and demonstrated abilities.

Steele Auto Group is an Equal Opportunity Employer, and we commit to a fair, inclusive opportunity to apply. Our commitment to inclusion drives us forward every day. If selected for an interview, please advise us of any accommodation you may require throughout the recruitment process. To learn more about our company, culture, and opportunities, please visit www.steeleauto.com

Apply Now