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We have over 20 New Subaru vehicles in-stock, on ground, ready for delivery. Shop New Inventory.

Subaru Of Charlottetown

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Subaru Crosstrek and Solterra Achieve Best Year Ever

Subaru Crosstrek and Solterra Achieve Best Year Ever

Subaru Canada has reached an exciting milestone, delivering 5,365 vehicles in October and marking a year of record-breaking success for two standout models—the Subaru Crosstrek and the Subaru Solterra. With best-ever year-to-date (YTD) sales for both models and a strong performance for the all-electric Solterra, it's clear that Subaru is taking 2024 by storm.

Crosstrek and Solterra Drive Record Sales

October 2024 was particularly notable for the Subaru Solterra, Subaru's first fully electric SUV. Solterra achieved its best October sales to date, contributing to an impressive YTD total of 57,857 units for Subaru Canada—a 29.5% increase compared to the same time last year. With just 214 units left to reach the all-time annual sales record set in 2018, Subaru Canada is poised to make history before the end of 2024.

Solterra: Electric Capability Meets Subaru Reliability

The Subaru Solterra represents the best of both worlds—cutting-edge electric vehicle technology paired with Subaru's legendary reliability, safety, and rugged all-weather performance. The Solterra features 215 horsepower and 249 lb-ft of instant torque, along with Subaru's Symmetrical All-Wheel Drive and X-MODE. This combination ensures that the Solterra delivers an electrifying driving experience without compromising on the adventurous spirit that Subaru drivers love.

Crosstrek Continues Its Award-Winning Streak

The Subaru Crosstrek remains a favorite among Canadian drivers, and for good reason. In 2024, the Crosstrek was named Best Subcompact SUV by AutoTrader for the second year in a row. Additionally, it secured the top spot for Residual Value in the Small SUV segment in the J.D. Power 2024 Canada ALG Residual Value Awards—an honor the Crosstrek has won eight times in the past nine years. The model also took home the Canadian Black Book Best Retained Value award in the SUV: Main Sub-Compact category for the third consecutive year. These accolades are a testament to the Crosstrek's long-lasting value, reliability, and versatility.

Subaru Canada Looks to the Future

"Setting a year-to-date record with Crosstrek and Solterra is an amazing feat," said Subaru Canada Chairman, President, and CEO Tomohiro Kubota. "We will capitalize on this momentum moving into the final two months of the year, reaching a new sales milestone for Subaru in Canada."

Subaru's October performance highlights the growing demand for its versatile, safe, and capable vehicles. With the Solterra leading the charge in the electric space and the Crosstrek continuing to dominate its segment, Subaru Canada is well on its way to achieving even greater success in 2024.

Sales Highlights for October 2024

  • Total Units Sold in October: 5,365
  • Year-to-Date Sales: 57,857 (up 29.5% compared to 2023)
  • Difference from October 2023: 11.9% increase in sales
  • Best October Ever for Solterra

As Subaru Canada pushes toward a new all-time sales record, it's clear that the brand's focus on innovative technology, reliability, and driver satisfaction continues to resonate with Canadians from coast to coast.

Categories: Subaru Canada, Steele Auto Group, Subaru of Charlottetown

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