2024 Subaru Star Performer Award Dinner

The 2024 Subaru Star Performer Award Dinner recently took place across Canada, honoring outstanding dealership staff in Sales, Parts, Service and CSI.We would like to take this opportunity to congratulate our Sales Representative Andrew Karpov for being honored as a Star Performer for CSI in St. John’s, NL on April, 13th! This is Andrew's 3rd […]

Help us welcome to the team, Adam Garvie! Adam is our new Red Seal Technician and brings with him years of experience and knowledge of the industry. We are thrilled to have him join the Subaru and Steele Auto Group team! Make sure to say hello during your next visit to the dealership.

  Welcome to a year of adventure on Prince Edward Island Welcome to a year of adventure on Prince Edward Island, made infinitely more thrilling behind the wheel of a Subaru from our standout 2024 lineup. At Subaru of Charlottetown, we're here to equip you with vehicles that are not just modes of transport but […]

The Insurance Institution for highway safety has just awarded FOUR Subaru models the 2024 Top Safety Pick!🎉🏆 These awards identify the best vehicle choices for safety within size categories during a given year. The models awarded include: 🏆2024 Subaru Solterra 🏆2024 Subaru Ascent 🏆2024 Subaru Impreza 🏆2024 Subaru Outback We could not be more thrilled […]

MISSISSAUGA, ON, March 13, 2024 /CNW/ - Subaru Canada, Inc. (SCI) is thrilled to reveal four models have been rewarded in the recently toughened 2024 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards. The Impreza, Outback, and Solterra each received a TSP while the Ascent stood out […]

Subaru of Charlottetown invites you to experience Prince Edward Island like never before—with the performance, adventure, and sophistication wrapped into our 2024 Subaru models. Designed for drivers who crave both excitement and elegance on their journeys, this lineup is ready to redefine island exploration.     The Bold New Subaru Forester: Adventure-Ready    The Forester has been […]

Welcome to a new horizon of driving at Subaru of Charlottetown, where the latest 2024 lineup is primed to redefine what power means for motorists across Prince Edward Island. With each model from this innovative fleet, expect strength, agility, and precision engineering designed to amplify your experience behind the wheel. The Recharged Subaru Legacy: A […]

Today we wanted to take a moment to celebrate all the wonderful women at Subaru of Charlottetown and Steele Auto Group that help keep our operations going. We are proud to work with a company of which has almost 50 per cent female executives representation, one of the highest in an automotive group in the […]

Embark on PEI Adventures with the All-New 2024 Subaru Lineup Subaru of Charlottetown is thrilled to introduce a lineup that's been meticulously engineered to conquer the varied terrains and climates of Prince Edward Island. The 2024 Subaru models arrive with cutting-edge advancements and rugged features designed to tackle anything from bustling city streets to remote […]

Understanding PEI's Unique Climate Prince Edward Island (PEI) offers a diverse climate that can pose challenges for any vehicle. From humid summers to frigid, snowy winters, your Subaru needs to handle extreme changes. Understanding the local weather patterns is key for optimal maintenance and performance. Summers in PEI are warm, giving you the perfect opportunity […]