Fall Driving Tips for Subaru Owners: Preparing Your Vehicle for PEI's Autumn Adventures

As the vibrant autumn colors begin to blanket Prince Edward Island, it's time for Subaru owners to prepare their vehicles for the unique driving conditions that fall brings. From exploring the stunning landscapes of the Confederation Trail to taking scenic drives along the North Shore, ensuring your Subaru is ready for fall adventures is crucial. […]

(MISSISSAUGA, ONT.)—Subaru Canada Inc. (SCI), has reached a milestone of 5,000 trees planted as a result of the Leave No Trace Canada Pledge and conservational efforts surrounding the Adventure On Parks program and 2024 Subaru Solterra. This marks the halfway point to the set goal of 10,000 trees planted.   In 2023, Subaru Canada and […]

At Subaru of Charlottetown, we're excited to introduce the 2024 Subaru Ascent, a vehicle designed to elevate your driving experience, whether you’re navigating city streets or exploring rugged terrain. This family-friendly SUV offers remarkable features and advanced technology to ensure that every journey is comfortable, safe, and filled with adventure. Let’s dive into what makes […]

  Promotion Alert! A special Congratulations to Richard Wills on his promotion to General Sales Manager at Subaru of Charlottetown! We're excited to see your leadership and expertise continue to drive success for our team. Here's to new heights and continued achievements!

As Prince Edward Island embraces a greener future, eco-conscious drivers are exploring innovative ways to reduce their carbon footprint while enjoying the beauty of our island. The 2024 Subaru Solterra perfectly marries sustainability with performance, making it an ideal choice for environmentally aware residents of PEI. At Subaru of Charlottetown, we are excited to showcase […]

As we navigate the future of driving here on Prince Edward Island, the arrival of the all-new 2024 Subaru Solterra marks a pivotal moment in the evolution of electric vehicles. With its impressive performance, advanced safety features, and eco-friendly design, the Solterra is built to handle our unique PEI driving conditions while providing peace of […]

Mental health is extremely important. We were thrilled to have our Subaru family come out on this extremely hot day to support the CMHA PEI Golf for Life tournament. Our team showed incredible dedication and spirit, coming together to champion such a vital cause. It was a day filled with camaraderie, community, and a shared […]

Help us welcome Brett Jones our new Service Clerk & Lot Manager to the Subaru and Steele Auto family! We look forward to having Brett join us and keep our lot organized and looking spick and span! Be sure to say hello to Brett next time you visit.

Welcome Tandra Schopf, our new Sales Manager to the Subaru and Steele Auto team! Tandra joins us with a wealth of knowledge and we are so excited to have her join the team. If you are in the market for a new Subaru come see Tandra!

Subaru of Charlottetown is thrilled to introduce the latest 2024 fleet, specially tailored for Prince Edward Island's unique and picturesque terrain. These vehicles promise not only a drive but an adventure—a chance to connect with every nook and cranny this beautiful island has to offer. Let's embark on a journey where each turn reveals more […]