2024 Subaru Star Performer Award Dinner

The 2024 Subaru Star Performer Award Dinner recently took place across Canada, honoring outstanding dealership staff in Sales, Parts, Service and CSI.We would like to take this opportunity to congratulate our Sales Representative Andrew Karpov for being honored as a Star Performer for CSI in St. John’s, NL on April, 13th! This is Andrew's 3rd […]

Help us congratulate Our Sales Associate/Finance Manager, Emily Le on being awarded a certificate of appreciation from the Immigrant and Refugee Services Association of PEI (IRSA) and PEI's Provincial Immigration Partnership (PIP)!!     This certificate of appreciation is to celebrate Emily's unwavering dedication and contributions to developing the Vietnamese community on PEI.     […]

Help us congratulate and wish our Salesmen Andrew Karpov a happy 5-year workiversary! Andrew has been a great team addition over the last five years. He has won many Subaru Star Performer Awards for customer service and sales volume and continues providing exceptional service to his loyal customers.

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

  MISSISSAUGA, ON, April 5, 2023 /CNW/ - Subaru Canada, Inc. (SCI) marked today with the reveal of the newest member of the Wilderness family, the 2024 Crosstrek Wilderness, at the New York International Auto Show. Combining Subaru's renowned Symmetrical All-Wheel Drive with a revised drivetrain, standard X-MODE, elevated 235-millimetre ground clearance and exclusive body […]

WELCOME TO THE TEAM! Help us welcome Jonathan Goyette to our Subaru and Steele Auto family as our new Service Video Advisor!   Jonathan looks forward to providing our Subaru customers with high-quality service videos and create a transparent experience form start to finish! Be sure to say hello to Jonathan the next time you […]

MORE CELEBRATIONS! Help us congratulate our Apprentice Olivia Gibbs, who just received her Motor Vehicle Safety Inspection Mechanic License!!   This is a HUGE accomplishment, and we are so proud of all your accomplishments. The future is sure to be right!  

Help us congratulate Lucy Benoit, who has been promoted to our new Service Manager!! Lucy first started with Subaru as our Service Advisor, then Service videographer and now Service Manager.   Having had loads of experience in all aspects of our service department, we believe Lucy will continue to flourish and take excellent care of […]

  Subaru Canada, Inc. (SCI) is thrilled to see the Subaru Crosstrek and Outback be recognized by the 2023 AutoTrader Awards. The Subaru Crosstrek was crowned Best Subcompact SUV while the Outback brought home two honours, Best Compact SUV and the coveted Best Overall SUV.   The AutoTrader Awards jury considers every single vehicle available […]