Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]

Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR) release 2023 teen vehicle recommendations   Four Subaru models achieved Best Choice in the used vehicle category Four Subaru models get recommended in the new vehicle category   Subaru has earned more IIHS TSP+ awards than any other brand since 2013* Consumer Reports ranks Subaru […]

The all-new 2024 Subaru Crosstrek features a more ruggedly athletic exterior design, a redesigned passenger cabin, the latest version of Subaru Symmetrical Full-Time AWD and the choice of two potent SUBARU BOXER engines. But that’s not all: There’s the enhanced Subaru EyeSight Driver Assist Technology, a new Onyx trim level, a dual-function version of X-MODE, […]

  Subaru Canada, Inc. (SCI) has announced pricing for the hotly-anticipated 2024 Impreza, benefitting from a complete redesign and improved driving dynamics, performance, and technology. The Impreza will be available in four trim levels: Convenience, Touring, RS, and Sport-tech.   A recent recipient of the Canadian Black Book 2023 Best Residual Value Award for the 'Car: […]

  MISSISSAUGA, ON, April 5, 2023 /CNW/ - Subaru Canada, Inc. (SCI) marked today with the reveal of the newest member of the Wilderness family, the 2024 Crosstrek Wilderness, at the New York International Auto Show. Combining Subaru's renowned Symmetrical All-Wheel Drive with a revised drivetrain, standard X-MODE, elevated 235-millimetre ground clearance and exclusive body […]

Help us welcome Nathan Johnson to our Subaru and Steele Auto family as our new Service Advisor!   Nathan looks forward to assisting our Subaru customers with all their automotive needs! Be sure to say hello the next time you are in.  

Join us and the rest of the world in leading a global climate resolution! Turn off your lights for Earth hour at 8:30 pm and show the world what can be accomplished!  

MORE CELEBRATIONS! Help us congratulate our Apprentice Olivia Gibbs, who just received her Motor Vehicle Safety Inspection Mechanic License!!   This is a HUGE accomplishment, and we are so proud of all your accomplishments. The future is sure to be right!